Head of Marketing

We’re looking for a Head of Marketing to lead how Baum und Pferdgarten grows - setting the strategy, driving execution, and making sure our brand lands with impact across every channel and market.
This is a brand with a strong creative foundation, built over 25 years of Copenhagen design culture. Your role is to harness that - translating the brand’s vision into clear priorities, actionable plans, and commercial results. You’ll have a talented creative team behind you; what we need from you is the strategic clarity and execution power to turn great creative into real growth.
You’ll lead a team of three and have genuine influence over how the business scales. The role calls for commercial sharpness, hands-on drive, and the ability to hold both long-term strategy and day-to-day execution - without losing sight of either.

Key Responsibilities

Marketing Strategy & Execution

Set and lead a marketing strategy rooted in our brand, our storytelling, our design language, and the spirit of Baum und Pferdgarten.
Translate the creative vision of the house into clear strategic priorities and actionable plans.
Develop and roll out a forward-looking marketing plan across our wholesale partners, socials, e-commerce platform and all end-consumer touchpoints.
Drive data-informed initiatives that strengthen brand desirability, engagement, and commercial performance.
Build strong partnerships with wholesale clients’ marketing teams, equipping them with content that drives sell-through, brand consistency, and profitability.

Team Leadership & Cross-Functional Collaboration

Lead & inspire the marketing & PR team of 3 people, fostering a culture that is energetic, collaborative, accountable, and customer-led.
Work hands-on and lead by example, especially during high-priority drops and launches.
Collaborate across brand, sales, product, and commercial teams to align marketing with collection launches and business goals.
Have close collaboration with our e-commerce team on our email marketing strategy.

Brand Storytelling & Content

Lead the execution of our Baum und Pferdgarten Brand Book - a living tool that guides how we look, sound, and feel.
Use customer insight to craft emotionally engaging storytelling that reflects our point of view.
Own content direction and copy, ensuring the right message lands on the right channel with intent and personality.
Partner with DTC and B2B teams so every commercial platform (e-commerce, B2B platform) feels as considered as our editorial moments.

Social Media & Community

Lead the social strategy, with Instagram, TikTok, and Pinterest at the center, while leaning into emerging and AI‑driven channels.
Lead the PR strategy in close collaboration with brand and ensure the Baum community of style leaders and tastemakers continues to grow - and feels genuinely connected to who we are.

Qualifications

A real passion for fashion and lifestyle brands, with deep respect for aesthetics, craftsmanship, and brand heritage.
Several years of proven experience with building and scaling an international, design-led fashion brand, preferably in a creative-driven or entrepreneurial environment or agency
Hands-on mindset with the ability to move seamlessly between strategy, execution, and problem-solving.
Strong expertise in storytelling and building cohesive brand expression across digital and physical touchpoints.
Solid understanding of customer data and insight, and the ability to use them to inform creative and commercial decisions.
A natural leader with strong people skills, emotional intelligence, and a knack for creating a sense of belonging and shared purpose.
A team player who loves to work across teams, departments and functions.
Bachelor’s degree in Marketing, Digital Media, Business, or a related field (Master’s preferred).

What We Offer

A rare opportunity to lead and shape the marketing and branding of Baum und Pferdgarten in our next growth chapter.
A pivotal seat with real influence in a creative-driven, ambitious house.
Close collaboration with a great creative team and a place at a strong leadership table.
A vibrant, inspiring workplace in the heart of Copenhagen.
A creative, collaborative environment where bold ideas move from mood board to market - and craft is never compromised.

About Us

Baum und Pferdgarten is a Copenhagen-based fashion house, founded in 1999 by Rikke Baumgarten and Helle Hestehave. Built on a shared passion for bold colour, striking prints, and sharp tailoring — and on the founders’ contrasting personal styles — the house has grown into an international label sold in 30+ countries across 400+ wholesale partners and our own channels. We live in the space between the classic and the contemporary, the structured and the expressive, designing for real women who want to stand out without trying too hard.

Apply

We invite potential candidates
for interviews on an ongoing basis, so we advise you to submit your cover
letter and CV to jobs@baumundpferdgarten.com
as soon as possible.

Location

Copenhagen

Department

Marketing

Employment type

Full-time